Continue development: Co-creation is a longer-term engagement, in- and outside your company. Connect creative minds: You have to enable bright people to build on each others ideas, both on- and off-line. Select the very best: You need the best ideas and the best people to deal with today’s complex issues. Successful Co-creation initiatives all share 5 common rules: Inspire participation: Trigger people to join your challenge: open up and show what’s in it for them. People Community of kindred spirits Openess Selection process Club of experts Coalition of parties Initiator Only Ownership Initiator And Contributors Model: Fronteer Strategy, 2009 5īusiness. Community of kindred spirits: When developing something for the greater good, a group of peo- ple with similar interests and goals can come together and create. Technical breakthroughs and standards often happen when multiple parties collaborate. Coalition of parties: In complex situations parties team up to share ideas and investments. For any given challenge, there might be a person out there having a genial idea that should be given a podium. Crowd of people: Also known as Crowdsourcing. Contributors are found through a selection process. All platforms are categorized into one of the 4 groups. The initiator determines who can join and under what condi- tions. One or (many!) more contributors will be joining along the process. This can be a company or just a single person. the par- ty that decides to start a Co-creation initiative. Which type to choose is de- pending on the challenge at hand.
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Still some remarks? Suggestions? Ideas? thing to do with collaboration between several parties combined Feel free to share, to comment or to contact us for further infor- with coming up with a better result than “normal” collaboration. We hope you learn as much as we did by scanning these plat- forms. achieve a beter result, we decided to share this study as well with you. This document is a part of the whole study, and bundles 20 bench- As we believe co-creation is about sharing ideas & thoughts, to marks of existing co-creation platforms. innovation study to combine new mobility with co-creation. Every sheet has a let- Mission-e-Motion cooperated with Board of Innovation in an the co-creation canvas we created. gether to think about it, together? Every case is described in a platform-sheet. The global focus was new mobility, but other inspir- Is it possible to bring industry, government and consumers to- ing co-creation cases were selected as well. In this benchmark study we selected 20 cases, as widely chosen What if we could attract consumers to cooperate in this story? as possible.
The few elec- The use of social input from different parties makes new business tric cars are still too expensive for most people and getting the models possible and can make the difference between you and world population on the eMobility-track is something that will your competitors. industry to the greener one seems to go very slow. They want to become our on- The whole “transforming process” from the current automotive line “friends”, in a way to get as many feedback as they are able to. eMobility seems to We are transforming into a world where producers and compa- be the future but are we really ready for this? nies want to know their customers. Types of Co-creation Co-creation existsīiofuel. Ple with similar interests and goals can come together and create. Technical breakthroughs and standards often happen when multiple parties collaborate.Ĭommunity of kindred spirits: When developing something for the greater good, a group of peo. It’s theĬoalition of parties: In complex situations parties team up to share ideas and investments. Might be a person out there having a genial idea that should be given a podium. Quality ofĬrowd of people: Also known as Crowdsourcing. The initiator determines who can join and under what condi. One or (many!) more contributors will be joining along
Ty that decides to start a Co-creation initiative. Co-creation exists in many different ways.
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